Archive for the 'Advertising Industry' Category

The Only Way to Get Free Advertising?

Saturday, June 14th, 2008

Receiving free advertising is the dream of most business people. If
you’ve ever found yourself frosting at the mouth over how your
competitor got interviewed on the news or how they are always
highlighted in the local paper, then read on. Maybe next time you can
beat them to the punch and reach thousands at no cost.
The only way […]

Managers and PR: Don’t Just Settle

Tuesday, June 3rd, 2008

Why should you when it’s just as easy to hang tough, and
insist on The Big Four instead of settling for a collection
of communications tactics that simply let you move a
message from one point to another? And not much more.
What’s the Big Four? In public relations, its recognition
by business, non-profit, government agency […]

Is AdSense Good For Your Small Business

Thursday, April 3rd, 2008

The answer starts with a different question. Is AdSense a product your customers will find of value? If your answer is “yes” then AdSense is potentially good for your small home based business. Like every product you offer, it must be weighted against your other products, evaluated in light of your competition and have a […]